Monday, March 8


Why is Choice Batter® becoming so popular? Our product addresses two concerns…

Reduction of Fat in Diet
Obesity is a serious health concern, especially for children and adolescents. Comparing National Health and Nutrition Examination Survey (NHANES) results from 1980 to those done in 2006 shows that the prevalence of obesity has increased 200% for pre-teen children, and has increased 300% for teen-aged adolescents.ChoiceBatter’s™ special blend of rice flours was developed and patented by USDA – Agricultural Research Service scientists to minimize the amount of oil that’s absorbed into the batter while always making your fried foods crispy and delicious.

Fried foods that are coated with Choice Batter® have been shown to absorb up to 50% less oil than commonly used wheat-based batters.

Great Tasting Gluten-Free Frying Batter
In the United States alone, it is estimated that there are approximately 3 million people with Celiac disease, with an estimated 90 million individuals being sensitive to gluten. Persons suffering from Celiac Disease are usually restricted to food diets that are gluten-free. Choice Batter® is 100% gluten-free. This provides the opportunity to offer a healthy option for people that are affected by Celiac Disease.

Many individuals that do not have a full blown case of the disease go undetected. By some recent estimates, 29% of Americans are sensitive to gluten (found mainly in wheat, barley and rye).

Gluten sensitivity has been linked to more than 12 chronic conditions including: Arthritis, Attention Deficit Hyperactivity Disorder (ADHD), Irritable Bowel Syndrome (IBS), Lupus, and Osteoporosis.